http://www.guardian.co.uk/media/2011/may/20/hmv-sells-waterstones-book-chain?CMP=twt_fd
http://www.bbc.co.uk/news/uk-politics-13465286
Friday, 20 May 2011
Thursday, 7 April 2011
Case Studies
§How have online media developed?
We, as a community, have changed the way we think entirely form some years now. We have become the online age. Everything we do is based online. We shop for clothes, music, entertainment, food and even toiletries all online. Many industries are booming from this digital fever. Others, however, aren't as lucky. The music industry is one of the few industries were we don't know if it is beneficial or not. A lot of people are now using websites to buy their music. Sites such as amazon, play.com, hmv online and many others are benefiting from the virtual craze but people are losing out, and usually the little people. Many small businesses have been closed due to the lack of custom, even bigger names such as hmv have had to close their shops because people are buying their music online.
We, as a community, have changed the way we think entirely form some years now. We have become the online age. Everything we do is based online. We shop for clothes, music, entertainment, food and even toiletries all online. Many industries are booming from this digital fever. Others, however, aren't as lucky. The music industry is one of the few industries were we don't know if it is beneficial or not. A lot of people are now using websites to buy their music. Sites such as amazon, play.com, hmv online and many others are benefiting from the virtual craze but people are losing out, and usually the little people. Many small businesses have been closed due to the lack of custom, even bigger names such as hmv have had to close their shops because people are buying their music online.
§ What has been the impact of the internet on media production?
§How is consumer behavior and audience response transformed by online media, in relation to the past?
§ To what extent has convergence transformed the media?
Thursday, 31 March 2011
Digital Economy Act
The digital economy act was first a bill proposed in 2010 just before the elections. The bill elected that people who were illegally downloading would have the possibility to have their internet taken from them. The piece of legislation stated that if you have illegally downloaded you could be sent a warning letter from your internet provider.If you persist you will be sent another letter reminding you of your illegal actions. If again you have not complied with the halting of illegal downloading you will be sent one final letter warning you that if you continue you will be slowed down, at worst cut off from the internet. You could also be sued from the people you are stealing from. Your internet provider will inform the person who holds copyright of what you have stolen and they can then appeal to receive your IP address and home address and sue you for stealing their work. the bill is still not in place fully but is said to be completely operational by the end of this year. There are many people still in debate about the bill, those that are for and those that are against.
FOR:
The people that are for the bill are those that are creating the products, in most cases music, and those that have published them with their labels. People are losing out on revenue and the ones who believe that if you created it you are entitled to pay. Metalica are one of the people that are for the bill. Their argument is that, 'If you were a plumber I wouldn't ask you to come to my house and do my plumbing for free, so why should you have my music for free?'
AGAINST:
The people against the bill are the ones that have been made famous from file sharing and those who consider themselves realists when it comes to the in internet. Kate Nash is one of the opposition saying that if it wasn't for file sharing the the social networking site myspace then she wouldn't have been approached by a record company. Another argument is that if you take away somebody's access to the internet you are compromising your audience. This would be costly for the music industry in particular as they will be losing fans.
FOR:
The people that are for the bill are those that are creating the products, in most cases music, and those that have published them with their labels. People are losing out on revenue and the ones who believe that if you created it you are entitled to pay. Metalica are one of the people that are for the bill. Their argument is that, 'If you were a plumber I wouldn't ask you to come to my house and do my plumbing for free, so why should you have my music for free?'
AGAINST:
The people against the bill are the ones that have been made famous from file sharing and those who consider themselves realists when it comes to the in internet. Kate Nash is one of the opposition saying that if it wasn't for file sharing the the social networking site myspace then she wouldn't have been approached by a record company. Another argument is that if you take away somebody's access to the internet you are compromising your audience. This would be costly for the music industry in particular as they will be losing fans.
Friday, 4 March 2011
Wikinomics - The Five Big Ideas
Free Creativity is a natural and positive outcome of the free market, so attempting to regulate and control online "remix" creativity is like trying to hold back the tide. The happy medium is achieved by a service such as Creative Commons, which provides licenses which protect IP while at the same time allowing others to remix material within limits.
Fan made videos are extremely popular and are growing every year. Some videos make the actors famous in their own right because of miming to a song or dancing to it. In some cases, the remix's of songs get more hits on YouTube than the original song by band or artist- a lot of artists are aware of the remixing and copying of their material, but most are quite good hearted about it.
An example of Free Creativity close to heart is the production of our A2 music video "Brick by Boring Brick" which incorporates the audio of a well known band "Paramore" to our graphics and visual images
Written by Caroline Huntley
Fan made videos are extremely popular and are growing every year. Some videos make the actors famous in their own right because of miming to a song or dancing to it. In some cases, the remix's of songs get more hits on YouTube than the original song by band or artist- a lot of artists are aware of the remixing and copying of their material, but most are quite good hearted about it.
An example of Free Creativity close to heart is the production of our A2 music video "Brick by Boring Brick" which incorporates the audio of a well known band "Paramore" to our graphics and visual images
Written by Caroline Huntley
Wikinomics - The Five Big Ideas
Thinking Globally
With the release of the internet and the web, the world has become "smaller" and more and more blogs are being created by the second! An example of "thinking globally" would be Ridley Scott, who made the film 'A Day in the Life'. He asked people to video themselves during their day, and upload it to the internet where everything was put into a film.
Written by Christopher Hodgson
Peering
Free sharing of material on the internet is good news for businesses when it cuts distribution costs to almost zero but bad news for people who want to protect their creative material and ideas as intellectual property (IP).
The music business in the online age presents a balanced argument of positives and negatives of free sharing online
Positives:
"Spotify", "We7" and "LastFM" are all examples of free music sharing websites that are legally allowed to let the public listen to hundreds of thousands of playlists for free whilst online. This is made legal as the distributors of these sites will pay a proportion of copyright money to the artists that appear on their music database- therefore some revenue is still produced from the free listening. Advertising and marketing of the music on the site will also generate a revenue to keep the websites running.
Negatives:
Illegal sharing websites such as "Limewire" and torrent websites such as "Bittorrent" use downloaded content from the web and allow people to download it at absolutely no cost. Extreme cases of download have resulted in heavy fines if caught by the police and in 2009 a woman in America who had downloaded over 15000 songs and videos via limewire faced a fine of £1 per song. Artists do not allow their music to be given out for free as it generates no revenue to them, and large metal band Metallica quoted "I wouldn't ask you to come and fix my plumbing for free so you can't have our work for free".
Written by Caroline Huntley
With the release of the internet and the web, the world has become "smaller" and more and more blogs are being created by the second! An example of "thinking globally" would be Ridley Scott, who made the film 'A Day in the Life'. He asked people to video themselves during their day, and upload it to the internet where everything was put into a film.
Written by Christopher Hodgson
Peering
Free sharing of material on the internet is good news for businesses when it cuts distribution costs to almost zero but bad news for people who want to protect their creative material and ideas as intellectual property (IP).
The music business in the online age presents a balanced argument of positives and negatives of free sharing online
Positives:
"Spotify", "We7" and "LastFM" are all examples of free music sharing websites that are legally allowed to let the public listen to hundreds of thousands of playlists for free whilst online. This is made legal as the distributors of these sites will pay a proportion of copyright money to the artists that appear on their music database- therefore some revenue is still produced from the free listening. Advertising and marketing of the music on the site will also generate a revenue to keep the websites running.
Negatives:
Illegal sharing websites such as "Limewire" and torrent websites such as "Bittorrent" use downloaded content from the web and allow people to download it at absolutely no cost. Extreme cases of download have resulted in heavy fines if caught by the police and in 2009 a woman in America who had downloaded over 15000 songs and videos via limewire faced a fine of £1 per song. Artists do not allow their music to be given out for free as it generates no revenue to them, and large metal band Metallica quoted "I wouldn't ask you to come and fix my plumbing for free so you can't have our work for free".
Written by Caroline Huntley
Wikinomics - The Five Big Ideas
The next issue I am going to look at from the five big ideas is Perfect Storm.
Perfect Storm looks at three things;
An example of this is the decline of small business' on the high street. More and more small brands and shops are going bust due to people staying home and shopping online for their things. Without acknowledging the web and using it too it's full potential a business will struggle and many have.
Perfect Storm looks at three things;
- Technology (web 2.0)
- Demographics - This is where young people are describes as being 'digital natives' due to the fact they have grown up in a collaborative virtual world that comes naturally and instinctively to them.
- Economics - This is the development of the global economy where business' can and must think of the market as international.
An example of this is the decline of small business' on the high street. More and more small brands and shops are going bust due to people staying home and shopping online for their things. Without acknowledging the web and using it too it's full potential a business will struggle and many have.
Wednesday, 2 March 2011
Wikinomics - The Five Big Ideas
Don Tapscott and Anthony Williams brought out their theory, Wikinomics, in 2006 and I am going to apply one of the five big ideas to the media online. The media now has been democratised by peering, free creativity and we media created by Dan Gilmor, or so we think.
People would argue that an example of this would be wikileaks. I however disagree. The concept of wikileaks sounds democratised but in reality it is controlled by those either creating it and those who want rid of it.
Jullian Assange created wikileaks to show the world the hidden documents that the public doesn't get so see or read. I don't believe his intentions are all innocent and good. He tends not to think about the people who he is leaking this information too. Some things, I believe, we are entitled to, but in a BBC documentary I have seen on wikileaks, Jullian endangered the lives of people with some of the documents leaked. It named the people that had helped in the Afghanistan war and caused them to be targeted by the Taliban. He could have blacked out the names of those involved, being democratic, but didn't and dictated how he wanted it doing.
On the other hand, the people that want rid of Wikileaks are also anti-democracy. Jullian has been accused of indecencies in another country, uncomfortably close to when Wikileaks became increasingly popular and started to collect power. Those running the newspapers are either for or against wikileaks and the government has a lot of power over select newspapers, imposing their point of view onto the public. This is very democratic at all. The public doesn't want to be force fed opinions, especially when we haven't taken part in Wikileaks, but that is exactly what they are doing.
People would argue that an example of this would be wikileaks. I however disagree. The concept of wikileaks sounds democratised but in reality it is controlled by those either creating it and those who want rid of it.
Jullian Assange created wikileaks to show the world the hidden documents that the public doesn't get so see or read. I don't believe his intentions are all innocent and good. He tends not to think about the people who he is leaking this information too. Some things, I believe, we are entitled to, but in a BBC documentary I have seen on wikileaks, Jullian endangered the lives of people with some of the documents leaked. It named the people that had helped in the Afghanistan war and caused them to be targeted by the Taliban. He could have blacked out the names of those involved, being democratic, but didn't and dictated how he wanted it doing.
On the other hand, the people that want rid of Wikileaks are also anti-democracy. Jullian has been accused of indecencies in another country, uncomfortably close to when Wikileaks became increasingly popular and started to collect power. Those running the newspapers are either for or against wikileaks and the government has a lot of power over select newspapers, imposing their point of view onto the public. This is very democratic at all. The public doesn't want to be force fed opinions, especially when we haven't taken part in Wikileaks, but that is exactly what they are doing.
Monday, 28 February 2011
The Social Network
The Social Network is focused upon the creation of Facebook. Facebook was a huge sensation when released in 2006. Mark Zuckerberg started this international craze in his dorm in Harvard, intending it to be for Harvard alone. It then spread all through American Universities, spreading to colleges and high schools. In 2006 it went global, Facebook was a success. In the film we see how Zuckerberg cam about these ideas and what his rights and wrongs were.The film looks at the issues and complications he undertook creating 'The Facebook'. These issues were,
- Intellectual Property (IP)
- The issue of Copyright
- Advertising
- Shares
Wednesday, 16 February 2011
'Long Tail' Theory
Long Tail Theory
Chris Anderson, editor of wired magazine, in 2006 brought out a theory, This theory is that the internet has transformed the way we shop and explore the media. A good example of this is the uprise in sales of niche products.
'Niche' products are known for the being less popular products that people want to buy. When Frank Goes to Hollywood released their first albumin 1984, 'Welcome to the Pleasure Dome', it was a very popular album. You couldn't go into a main stream shop and buy it off of the shelves as it wouldn't be cost effective for the stocker. Due to the internet you could now buy this item from any of the popular online stores such as Amazon or Play.
Before the invention of Broadband shops will have only stocked blockbusters and best selling hits. Now that we are in the more developed age the internet allows us to freely browse products from a wider variety of stores with a wider variety of stock in what is known as a 'Virtual Warehouse'.
However, this will be affecting the high street. With more and more people shopping online the high street stores that haven't got a site on the internet are suffering losses due to Broadband convenience.
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